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And for Facebook to hit the same monthly active users mark, it took nearly over four years. In February , TikTok reached its first billion downloads.
The app took just under eight months to gain half a billion more. These figures are nothing short of impressive, considering that the app was launched only as recently as The latest TikTok statistics show that as of April , the popular video app has been downloaded more than two billion times worldwide on both the Apple App Store and Google Play Sensor Tower, In the first quarter of , there were a total of million TikTok downloads worldwide.
Not only is this a whopping 58 percent increase from the previous quarter, more impressively, it is also the highest amount of downloads an app has ever received in a given quarter.
The surge in downloads is most likely a result of the coronavirus pandemic. Under lockdown, consumers were spending increasingly more time on their mobile phones and seeking out entertainment and new ways to stay connected, which in turn, drove TikTok downloads.
This was largely thanks to the million first-time downloads in — which propelled it to fourth place on the list of most downloaded non-game apps of the year.
TikTok has really hit the nail on the head when it comes to engaging with the youngsters of the world. It might be a bit of a head scratcher for the older generations, but TikTok is no news to the teens of the world.
The social media app is all the hype among youngsters, but many adult social media users have never heard of it and you might be wondering why.
To start off, the popularity of TikTok with the younger generation could be explained by the fact that the app creators decided to choose under 18 as their target audience from the very beginning.
In a way, you can say that TikTok creators have understood the younger generation in a better way than competitor apps. TikTok allows users to create and share funny videos while singing, dancing, or lip-syncing to their favorite tunes.
The latest statistics show that TikTok was particularly popular in South America towards the end of Q3 The app was downloaded from the Google Play store 3.
Mexico is in second place with just a touch fewer downloads at three million, followed by the US with 2.
Pakistan is fifth on the list and accounts for 1. When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app BusinessofApps, So this means that people are using the social networking app daily either for creating and sharing short videos of themselves, or for watching the existing plethora of TikTok videos uploaded to the platform.
People spend almost the same amount of time on Instagram 53 minutes , and a little less on Snapchat Facebook takes the lead with users spending an average of And for marketers, all this can be a big deal to know.
As of , TikTok is available in countries Apptrace, This covers a large part of the population. TikTok has done particularly well with growing its Asian followers.
The app is downloaded more than 10 million times by the people in Thailand alone. And in India, there are now more than 20 million active users of the app.
With TikTok you have the possibility of reaching an audience in different countries. Three-quarters of all apps are downloaded, accessed once, and then entirely forgotten.
With the next TikTok statistic, you can be sure that TikTok falls into the remaining one-quarter. Not only that, they are extremely active on the app.
There also appears to be a difference in watching and sharing habits, with the former a clear preference among TikTok users. Some users might prefer TikTok as a source of entertainment.
This also demonstrates the creative freedom and simplicity of TikTok as a social platform. Basically, Americans love TikTok.
But even though the app is still overwhelmingly more popular among teens , latest figures actually show a shift away from this trend. Apart from slight dips in the third quarter of , the number of US adults using TikTok has been pretty much consistently on the rise over the past few years Marketingcharts, At the start of the fourth quarter of , there were 2.
Just 12 months later, that increased nearly three-fold to 7. Since September , TikTok usage among US adults has increased exponentially — doubling and reaching The postponed games in April and June now scheduled between September and December.
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